The bakkie that helped build the nation – the new FordBantam Ad Campaign

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The bakkie that helped build the nation – the new FordBantam Ad Campaign

If you’ve been watching TV during the last month, chances are you will have seen the new Ford Bantam campaign. After telling viewers “Boet, you need a Bantam”, Ford is now reminding South Africans that the Bantam is the bakkie that helps build the nation. After all, the Ford Bantam is as South African as Mrs Balls Chutney and will celebrate its 25th anniversary in 2008.

This time, the campaign focuses on the versatility of the Bantam – from filling it with building material to taking it into the great outdoors. South Africans have loved the Bantam ever since it was introduced because of its toughness and reliability. As the workhorse for so many of the small businesses that are the lifeblood of our economy, the Ford Bantam really does contribute to creating the jobs and wealth that South Africa needs to be successful. On that point, remember to look out for an ad, also forming part of the campaign that features one of those small businesses.

The TV campaign is complemented by print ads that feature ingenious South African motifs. To download some truly fun wallpapers, Click here for more.

The information contained in this website is an overview intended for awareness purposes only. Visuals may show specifications, accessories and options not available in South Africa. Left-hand drive models may be shown for illustrations purposes only.


All information, specifications and illustrations are based on the latest product information available at the time of publication. FMCSA reserves the right to make changes at any time, without notice, to the colours, material, equipment, specifications and models, and is not responsible for typographical errors. Such changes may affect vehicle pricing and vehicle content. All prices shown are recommended retail prices, which are not binding on FMCSA or the Dealer network. The recommended retail price includes VAT and Environment Tax (Environment Tax includes CO2 Emission Tax and Tyre Tax) but excludes Dealer delivery and related charges.


The declared fuel consumption and CO2 emission figures were achieved during technical laboratory testing in accordance with the legislated technical specifications (SANS 20101: 2006 / ECE R101: 2005). Fuel consumption and CO2 emissions figures are used to compare different vehicle types under uniform conditions and are not necessarily indicative of real-life driving conditions. Note that the actual fuel consumption and emissions levels will depend on many factors including individual driving habits, prevailing conditions and vehicle equipment, condition and use.


Please contact your nearest approved Dealer or the Customer Relations Centre to confirm specific features, applicable terms and the non-binding retail prices of vehicles recommended by FMCSA in effect at the time of purchase.