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Ford Approved Delivers Greater Levels of Customer Satisfaction

14/02/22
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PRETORIA, South Africa, 14 February 2022 – Ford Approved is Ford’s unique pre-owned showroom covering great value offerings for those customers seeking a quality used vehicle. Ford Approved has now modernized its services through several refinements that have been implemented to ensure a more complete and rewarding customer experience.

Ford Approved has been continually expanding through Ford’s existing dealer network and is currently represented around the country by no less than 94 dealerships, with around 1 800 vehicles listed on the Ford Approved website. The entire Ford Approved experience now also carries a more distinctive look and feel that echoes its premium value and product offering.

One of the many advantages of Ford Approved is the enhanced online functionality thanks to its new website, www.fordapproved.co.za. The website is faster and more intuitive - allowing you to even filter cars in different colours. Commencement of the trade-in process can now be done on the upgraded website before the final inspection of the vehicle is completed at the dealership. This saves the customer valuable time and allows for finance to be initiated in a seamless, digital process. Test drives can then be arranged at the customer’s convenience. Additionally, customers can purchase extended service plans on any of the vehicles.

“Circumstances like the COVID-19 pandemic have placed more economic strain on individuals and families and have contributed to significant growth in the used car market,” says Eben Swart, Ford Approved Manager. “The demand for our vehicles has significantly increased in this segment and we want to be top of mind when people are considering a pre-owned vehicle. With Ford Approved we strive to give customers the same experience and professional service as they would receive when buying a new vehicle from Ford.

For added peace of mind, all vehicles listed by Ford Approved further include the following quality checks:

  • Balance of service or maintenance plan
  • 12 Months roadside assistance
  • Maximum age and mileage of 5 years and 120 000km
  • 160-point quality check

The 160-point check helps differentiate Ford Approved. These checks, carried out by trained Ford technicians, are done on all Ford vehicles before being listed on the Ford Approved website. Included in the comprehensive checklist, which is completed at no cost to the customer, is an inspection of all body panels, brakes, suspension, steering, transmission operation, lights, and safety systems like airbags and seatbelts. Depending on the vehicle’s factory specification, systems like navigation, reverse cameras and Ford SYNC are also checked.

“Our teams are highly trained and have the best resources available to assist the customer. We make sure that all Ford Approved vehicles pass through our stringent quality checks to give our customers peace of mind when purchasing a pre-owned Ford,” concludes Swart.

PRETORIA, South Africa, 14 February 2022 – Ford Approved is Ford’s unique pre-owned showroom covering great value offerings for those customers seeking a quality used vehicle. Ford Approved has now modernized its services through several refinements that have been implemented to ensure a more complete and rewarding customer experience.

Ford Approved has been continually expanding through Ford’s existing dealer network and is currently represented around the country by no less than 94 dealerships, with around 1 800 vehicles listed on the Ford Approved website. The entire Ford Approved experience now also carries a more distinctive look and feel that echoes its premium value and product offering.

One of the many advantages of Ford Approved is the enhanced online functionality thanks to its new website, www.fordapproved.co.za. The website is faster and more intuitive - allowing you to even filter cars in different colours. Commencement of the trade-in process can now be done on the upgraded website before the final inspection of the vehicle is completed at the dealership. This saves the customer valuable time and allows for finance to be initiated in a seamless, digital process. Test drives can then be arranged at the customer’s convenience. Additionally, customers can purchase extended service plans on any of the vehicles.

“Circumstances like the COVID-19 pandemic have placed more economic strain on individuals and families and have contributed to significant growth in the used car market,” says Eben Swart, Ford Approved Manager. “The demand for our vehicles has significantly increased in this segment and we want to be top of mind when people are considering a pre-owned vehicle. With Ford Approved we strive to give customers the same experience and professional service as they would receive when buying a new vehicle from Ford.

For added peace of mind, all vehicles listed by Ford Approved further include the following quality checks:

  • Balance of service or maintenance plan
  • 12 Months roadside assistance
  • Maximum age and mileage of 5 years and 120 000km
  • 160-point quality check

The 160-point check helps differentiate Ford Approved. These checks, carried out by trained Ford technicians, are done on all Ford vehicles before being listed on the Ford Approved website. Included in the comprehensive checklist, which is completed at no cost to the customer, is an inspection of all body panels, brakes, suspension, steering, transmission operation, lights, and safety systems like airbags and seatbelts. Depending on the vehicle’s factory specification, systems like navigation, reverse cameras and Ford SYNC are also checked.

“Our teams are highly trained and have the best resources available to assist the customer. We make sure that all Ford Approved vehicles pass through our stringent quality checks to give our customers peace of mind when purchasing a pre-owned Ford,” concludes Swart.