Ford Motor Company Of Southern Africa Proprietary Limited

01/04/2024

Ford Motor Company of Southern Africa (FMCSA) has been an active participant in the South African automotive industry since 1923 and remains one of Southern Africa’s leading automotive companies. FMCSA is a wholly owned subsidiary of Ford Motor Company, which sold approximately 87 947 vehicles in 2023. 30 650 of these were sold in South Africa through its dealers nationwide and other channels, placing Ford among the top three automotive companies in South Africa. FMCSA exported 57 297 vehicles in 2023, with the majority destined for the European Union. Ford’s current vehicle line-up includes the Mustang, Everest, Territory, Puma, Ranger, Ranger Raptor, Tourneo, Transit Custom, and Transit Chassis Cab. The Next-Generation Ranger pick-up is produced at the Silverton Assembly Plant in Pretoria for domestic sales and exports to over 100 global markets, including Europe where Ranger is the top-selling pick-up. During Ford South Africa’s Centenary celebrations in November 2023, Ford made the announcement of a R5.2 billion (US$272 million) investment in its local operations for production of the first-ever Ford Ranger Plug-in Hybrid Electric Vehicle (PHEV) commencing in late 2024. This investment incorporates a new battery pack assembly plant that is being constructed within the Silverton plant for the PHEV system. Ford’s Chassis Plant in the Tshwane Automotive Special Economic Zone (TASEZ) is also being upgraded to accommodate the unique chassis configuration for this model, including changes to the robots, welding equipment, control systems, conveyors and skids. In February 2021, Ford announced an investment of US$1.05 billion (R15.8 billion) in the Silverton manufacturing operations – marking the biggest investment in Ford’s 99-year history in South Africa. It also represents one of the largest-ever investments in the South African automotive industry, boosting Ford’s production capability and creating new jobs. Ford announced an investment of R600-million in the Struandale Engine Plant in Gqeberha (formerly Port Elizabeth) in December 2021. This investment supports the launch of a new 3.0L V6 turbodiesel engine, as well as upgrades to the existing assembly line for the 2.0L Single Turbo and 2.0L Bi-Turbo diesel engines – all of which will be offered in the NextGeneration Ford Ranger pick-up. These investments are over and above the more than R11 billion Ford invested in South Africa for the previous-generation Ranger. A total of 873 751 units were produced between 2011 and 2022, with almost 603 000 vehicles exported around the world and more than 271 000 sold in South Africa. FMCSA directly employs approximately 5 200 people in South Africa, and indirectly supports around 60 000 jobs within the value chain. FMCSA is committed to the upliftment and development of its workforce. The company also has a strong history of giving back to the community and continues this tradition with various outreach initiatives supporting corporate citizenship, volunteering and local sustainability.