Child safety
Recognising the need for an educated South African public on the critical importance of child safety seats, Ford South Africa has placed its support behind Johannesburg-based NPO, Wheel Well, and national car seat awareness initiative, #CarseatFullstop.
South Africa follows the European standards, as opposed to the American standards, on child safety seats or car seats. The differences are in the testing standards, as well as the design of the seats.
According to Statistics South Africa (2018), transport accidents are the leading accurately recorded cause of non-natural death in children under 14 in South Africa. A correctly installed and used car seat reduces the risk of your child dying by up to 71% and reduces the need for hospitalisation by 69% (https://www.ncbi.nlm.nih.gov/pubmed/11691560). And yet, a study conducted by the Automobile Association found that 93% of children in private cars in South Africa that need to be in a car seat to be safe in a crash, are not in car seats.
“Children are dying every day because their caregivers didn’t know. They didn’t know that the slightest mistake in installing their car seat or securing their child in that seat might mean that the seat won’t work… Most importantly, they didn’t know – or fully understand – that a car seat is needed by every child under 1.5m tall EVERY single time they get into a car,” says Mandy Lee Miller, director of national car seat awareness initiative #CarseatFullstop and Ford South Africa Ford Everest brand ambassador. “No parent should lose a child because they didn’t know.”
Child safety seats and safety belts, when selected, installed and used correctly, can prevent injuries and save lives.