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Reservation terms and conditions | Ford SA



1. Definitions


In these terms and conditions, capitalised terms have the following meanings:


a) Accessories means items available through the Build & Price, specifically for the Vehicle, plus Ford approved accessories available from Ford Dealers.

b) Build & Price means the pages of the Ford website that allow you to build and price Vehicles.

c) Dealer Contract of Sale means the contract to purchase a Vehicle between a customer and their selected Ford Dealer.

d) FMA means Ford Member Account.

e) Ford means Ford Motor Company of Southern Africa (Manufacturing) (Pty) Limited.

f) Ford Dealer means an authorised Ford Dealer who participates in this Program.

g) Ford Website means

h) Program means Ford’s online reservation program in respect of the Vehicles as described in these Terms and Conditions.

i) Vehicle means a new Ford vehicle that is capable of being reserved under the Program.

j) Vehicle Purchase Price has the meaning set out in paragraph 4(a).


2. Eligibility and Acceptance


a) To participate in the Program, you must be aged 18 years or over and must be registered for an FMA. If you don’t have an FMA, you must create one and agree to any FMA terms and conditions.

b) By accepting these terms and conditions, you agree to be bound by these terms and conditions.

c) You may not participate in the Program if you are a broker, and you may only reserve a Vehicle for yourself in your own name. Ford reserves the right to cancel your reservation for a breach of this condition.


3. Reservation Process


a) Subject to Vehicle availability, a customer can reserve a maximum of two Vehicles per nameplate via the Program, although a customer can only reserve one Vehicle at a time via the Program.

b) To reserve a Vehicle, you need to visit the Ford website, build your Vehicle through the Build & Price feature, and select the Ford Dealer from whom you want to purchase the Vehicle.

c) A successful reservation made online will be visible in your FMA. Changes to the configuration of your reservation via your FMA is not currently possible. After you have made a reservation but before order confirmation, changes to vehicle configuration can be arranged directly with your selected Ford Dealer. Changes made directly with your Ford Dealer will not be reflected in your FMA. Alternatively, an existing reservation that is yet to progress to a confirmed order in your FMA may be cancelled via your FMA, allowing you to place a subsequent reservation online with your desired configuration in replacement of your previously cancelled reservation. Please note, cancelling a reservation and placing a new reservation may impact order progression with your selected Ford Dealer.

d) After your selected Ford Dealer has received the information about your reservation, the Ford Dealer will contact you within two business days.


4. Purchasing the Vehicle


a) You and your selected Ford Dealer will discuss the exact details of the Vehicle you with to purchase, including:

i) the specific variant, colour, specifications and any Accessories you wish to add to the Vehicle.

ii) the Vehicle Purchase Price, which may differ from the Indicative Price Estimate as the Ford Dealer is the seller of the Vehicle and determines at its discretion the price at which it is willing to sell the Vehicle to you.

iii) if and when the details above are agreed, you will sign a Dealer Contract of Sale.

b) You agree and understand that the Ford Dealer may require payment of a deposit as part of the Dealer Contract of Sale.

c) After you sign a Dealer Contract of Sale:

i) you will be required to pay the Dealer the Vehicle Purchase Price less any deposit paid to the Dealer; and

ii) the Dealer will deliver the Vehicle to you in accordance with the Dealer Contract of Sale.


5. Important Information About Your Reservation


a) Online reservation allows you to conveniently reserve the opportunity to purchase a Vehicle from your preferred Ford Dealer (subject to stock availability) by indicating your interest.

b) You acknowledge and accept that your online reservation is not:

i) an order for a specific Vehicle.

ii) a contract of sale of the Vehicle with the Ford Dealer.

iii) Ford or a Ford Dealer guaranteeing Vehicle availability to you.

iv) placing a direct Vehicle order with Ford or a Ford Dealer.

v) linked directly to a Ford Dealer’s inventory.

vi) a guaranteed set price for the Vehicle.

vii) to be treated as a priority over any other customer who reserves a Vehicle either online through the Program, or in person at a Ford Dealer.

c) Your reservation for a Vehicle is non-transferable and cannot be assigned to another customer or Ford Dealer. The name and details you provided when you make your Reservation must be the same on the Dealer Contract of Sale.


6. Privacy


a) The information you provide in connection with the Program, including your contact details, the details of the Vehicle and the booking reference, will be provided to your selected Ford Dealer by Ford.

b) Ford may use and disclose personal information you provide in connection with the Program for:

i) the purpose of conducting this Program; and

ii) any of the purposes set out in Ford’s privacy policy (available at, which contains information about how customers may access and seek correction of their personal information or complain about a breach of their privacy and how Ford will deal with a complaint.


7. General


a) Ford reserves the right to discontinue or modify the Program (or suspend access to reservation function on the Ford Website) at any time.

b) You represent and warrant that all information you provide in connection with the Program is accurate. Ford and the Ford Dealers shall not have any responsibility or liability for inaccurate information or information that later becomes outdated.

c) Ford reserves the right to cancel a customer’s reservation or confirmed order at any time and to add, vary or remove items, conditions and criteria at any time, provided it has provided appropriate notice to the customer. Should the Program not be operating as intended by Ford, Ford reserves the right to take any action that may be available to it and any action taken or decision made by Ford in relation to the Program and these terms and conditions, are final and binding.

d) You, Ford and the Ford Dealers will not be liable for any failure or delay in the performance of its obligations under these terms and conditions, to the extent such failure or delay is caused by any circumstance not within the reasonable control of the affected party.

e) These terms and conditions are governed by and interpreted in accordance with the laws of South Africa and the parties submit to the non-exclusive jurisdiction of its courts.

f) To the fullest extent permitted by law, Ford will not bear liability for any loss (including any damage, claim, injury, cost or expense, including loss of opportunity) which you may suffer or incur in connection with the Program, reservation or use of the Ford Website, including but not limited to any technical difficulties or access issues with the Ford Website (whether or not under Ford’s control).


8. Contact Ford


If you have any questions, you may contact Ford at or call 0860 011 022.