Ford Introduces Enhanced Ford Family Promise to Simplify Ownership and Strengthen Customer Support

26/05/2025

Ford Motor Company of Southern Africa (Manufacturing) (Pty) Limited (“Ford South Africa”) has unveiled the expanded Ford Family Promise, a comprehensive set of services and benefits designed to simplify the ownership experience while providing customers with greater peace of mind.

The initiative brings together practical customer-focused solutions across Ford’s national dealer network, along with enhanced ownership experiences to help ensure that every Ford owner receives support wherever they are. Ford South Africa is also reinforcing its commitment to customer convenience and service excellence with the continued rollout of its Mobile Service offering and Vehicle Pick-Up and Delivery.

“The Ford Family Promise is what sets our established and long serving brand apart from other offers in the market. It’s about a valued customer and ownership experience based on becoming part of a family, not simply purchasing a vehicle,” says Tarryn Knight, head of marketing, at Ford South Africa. “Available to Ford customers, it brings together a range of enhanced services and support options to tailor vehicle purchasing and ownership to your specific needs. From service to finance, the focus is on giving customers greater convenience and peace of mind, so they can focus on what matters most in their day-to-day lives.”

At the heart of the programme are several standout offerings that provide added value, convenience and peace of mind, including:

Smart Vehicle Management: The FordPass^TM app enables selected features such as remote start, vehicle health alerts, service scheduling and location tracking, depending on the model. Customers can book services online via the FordPass app or www.myfordjourney.co.za

Loan Car Program and Vehicle Pick-up & Delivery: If a vehicle needs to remain at the dealership overnight, a loan car may be available. Vehicle pick-up and delivery services are also offered by selected dealers, adding further convenience for service customers.

Free 4x4 Driver Training: First time buyers of new Ranger and Everest 4x4 models are eligible for a complimentary one-day training course to help them get the most from their new purchase.

Mobile Servicing: For customers unable to visit a dealership, Ford offers the convenience of Mobile Servicing. A qualified technician will carry out routine servicing at the customer’s home or workplace, at no additional cost and to the same standard as in a workshop.

Express Service: This service is designed for efficiency, with two technicians working simultaneously to complete scheduled vehicle servicing within 60 minutes. This option is suited to customers with limited time, without compromising service quality.

Transparent Service Pricing: A Service Price Calculator is available for selected models, allowing customers to view service costs upfront.

Genuine Ford Parts and Motorcraft^®: Ford owners have access to a wide range of Genuine Ford and Motorcraft^® Parts, designed specifically for their vehicles. These parts meet Ford’s quality standards, offering reliable performance, safety and long-term value. All parts are backed by a 24-month, unlimited-kilometre warranty for added peace of mind.

Certified Collision Network: In the event of an accident, the Ford Certified Collision Network provides repairs through approved facilities. Approved repairers follow Ford’s quality standards and use genuine parts. This helps ensure vehicles are restored safely and correctly, offering added peace of mind during a stressful time.

Comprehensive Insurance: In a partnership with MiWay and Santam, Ford offers customers an effortless way to get comprehensive insurance cover. Powered by Ctrl Technologies, the digital platform makes it easy to request tailored insurance quotes, helping ensure both new and pre-owned vehicles are well protected.

3-in-1 Premium Maintenance Plan: The Ford Protect 3-in-1 Premium Maintenance Plan is designed to provide all-round cover for both routine servicing and unexpected repairs. It includes scheduled services, wear-and-tear items, and electrical and mechanical components, helping to simplify long-term vehicle ownership and reduce unforeseen costs.

Optional Service Plan: Included with every Ford vehicle purchase is a six-year or 90 000km Optional Service Plan that covers all scheduled maintenance according to Ford’s service schedule. This plan helps keep the vehicle in good condition while providing peace of mind throughout the ownership period.

Affordable Tyre Repairs and Replacements: Ford’s dealer network offers a wide selection of competitively priced tyres, with more than 15 trusted brands available.

Coverage for Pre-Owned Vehicles: Pre-Owned Maintenance and Used Service Plans ensure older vehicles remain properly maintained.

Bolstering commitment to customer convenience and service excellence is the continued rollout of the Mobile Service offering and Vehicle Pick-Up and Delivery. These two initiatives form part of Ford’s Remote Experiences programme - a global priority aimed at making vehicle servicing more accessible, seamless, and customer-centric.

Ford’s Mobile Service programme allows trained technicians to perform servicing, maintenance, and light repairs at the customer’s home, business, or farm - all at no additional cost to the customer. Currently offered by select Ford dealers across South Africa, Namibia and Botswana, the service radius is set individually by each dealer to suit local customer needs.

The Mobile Service offering is focused on a range of convenience services, including:

• Scheduled maintenance
• Oil and filter changes
• Wiper blade replacements
• Multi-point inspections
• Tyre rotations and fluid top-ups
• Brake pad and battery replacements
• Light bulb replacements
  

In addition to Mobile Service, Ford customers can also take advantage of Vehicle Pick-Up & Delivery - a service that collects the vehicle from the customer’s location and returns it once servicing is complete. This option is ideal for customers whose service needs go beyond what can be done via Mobile Service.

Beyond its standout features, the Ford Family Promise brings together a number of practical services that many customers rely on every day to provide peace of mind. Ford owners also have the reassurance of standard maintenance and service plans and a broad dealer network that spans South Africa and neighbouring countries.

With the enhanced Ford Family Promise, Ford South Africa is reaffirming its commitment to meaningful, long-term relationships with its customers. By offering integrated support that spans the entire ownership journey - from purchase to servicing and beyond - Ford is able to deliver a more human, responsive, and accessible customer experience.

For the list of the full suite of the Ford Family Promise, click here.